MAARIF RESEARCH JOURNAL

ISSN 2415-2315 (Online), ISSN 2221-2663 (Print)

ABSTRACT Advertising creates, develops and manages the image of the organization and its products amongst the masses. Simultaneously, the employees also take pride in being a part of such a company who is being known, adored and respected. Intention of this research is to find the relation between Organization’s advertising and employee’s performance. A survey form is used to get data from 360 employees of different organization of Karachi, Pakistan which have advertisements on mainstream media for their product and services. Results depict that organization’s advertising have significant impact on employee’s performance. The sample population used from one location of country is a limitation of research and restricting the broader view of the existing findings.

read more

January 1st, 2015

Posted In: issue 09

Tags: ,

Leave a Comment

ABSTRACT Right to a fair trial is recognized internationally as a fundamental human right and countries are bound to respect it. Therefore the war crime tribunals of former Yugoslavia (ICTY) and Rwanda (ICTR) fully accepted the fair trial right and with the mandate of United Nations, incorporated it in their statutes as a guarantee against the unlawful actions. While the domestic war crime tribunal of Bangladesh (ICTB) follows its own special procedures and rules, which is lacking the fair trial guarantees to ensure a free and fair trial. In terms of rights ensuring fair trial guarantees, procedure, statutes and working, there are huge differences found between the ICTB and the other two internationally recognized tribunals (ICTY & ICTR). The ICTY and ICTR appear more transparent and fair than the ICTB. The ICTB has repeatedly deviated from the recognized judicial norms and principal of fair trial. Moreover, non-compliance with the ICCPR, violations of the domestic laws of the country and the revealed Skype scandal makes the tribunal (ICTB) illegal.

read more

January 1st, 2015

Posted In: issue 09

Tags: , ,

Leave a Comment

ABSTRACT The major purpose of this analytical study was critically investigating the performance of literate female in the field of education. It was descriptive study based on participatory survey research. Quantitative approach was used for data collection and analysis. The number of institutions, enrollment of female students and female teachers, physical facilities curriculum and co curriculum activities have been taken as parameters. Three assumptions were formulated using non experimental sample survey. Questionnaire (demographic variable information Performa) was delivered to 450 females teachers out of 513 and 400 females returned it; belonging to 12 union councils of four districts ((Lahore, Kasur, Sheikhupura) of Punjab Province. (33 literate female teachers belonging to three union councils of each district, while 37 literate women were of Narowal) Data was analyzed by calculating percentage, mean score and standard deviation of each item.

read more

January 1st, 2015

Posted In: issue 09

Tags: , ,

Leave a Comment

ABSTRACT The world is currently passing through many global-challenges, which demand students to have global competency. This competency is correlated with the intellectual grooming of teachers, who are the last resort to develop aesthetic sense among the future generation. This research study inquires the global mindedness and global preparedness of teachers in Pakistan and its relation with their professional qualification & teaching experience. The population for current study consists of all the public and private school teachers currently teaching at secondary level in Sindh and Punjab, Pakistan. Purposive sampling was used to select the total number of ten schools. Through random sampling n=280 teachers were selected. Hett Global Minded scale was adopted as the major tool for collecting data. For ethical considerations, consent letter was signed by the research participants. Data was analyzed using graphs, tables and statistical calculations, wherever applicable. The results disclosed that the teachers are least global minded in terms of their experience and professional qualifications. Although their theoretical understanding is satisfactory; but the practicality is mislaid. Majority of the participants agreed to have an interaction with multi-cultural society and raise their voice against non-serious attitude of government towards the right of the people. Majority of the participants are willing to adapt values from other cultures, while large proportion of the participant belief that they are part of global society. Based on the results, recommendations are supplemented.

read more

January 1st, 2015

Posted In: issue 09

Tags: , ,

Leave a Comment

ABSTRACT The study was meant to tap the role and impact for interpersonal communication in agenda setting effects among viewers of cable channels on obtrusive and non-obtrusive issues by using mix method strategy. For content analysis, two elite cable channels; Express and Geo News were selected to check the coverage patterns of the media. By using random sampling techniques, the data was further delimited to news bulletins of 9.00 p.m. and talk shows of 10.00 p.m. for one year. 500 viewers based in Islamabad were asked to rank the most to least discussed issues of the country from a given list of seven issues. Energy crisis, corruption, law and order, were obtrusive issues while memo gate, democratic process, National Reconciliation Ordinance and Pak-US relations were unobtrusive issues. The results reveal that interpersonal communications do have a premier place for reinforcement and furthering the media agenda. The strong impact has been observed to reinforce the people in discussing the obtrusive issues irrespective of the coverage patterns of the media. The more discussed issue was energy crisis while it was fourth and sixth, in terms of coverage, on Geo and Express News respectively. Law and order was remained as second most discussed issue. Third most discussed issue was corruption among seven issues. Results show that all the three obtrusive issues were remained in top three among seven issues while democratic process in spite of maximum coverage remained at place fifth in terms of most discussed issues. Theory of agenda setting was applied to verify the assumptions of the study.

read more

January 1st, 2015

Posted In: issue 09

Tags:

Leave a Comment

« Previous PageNext Page »