MAARIF RESEARCH JOURNAL

ABSTRACT In information age, internet has become an important source of information. With recent uprisings in the Middle East, called “Arab Spring,” many researchers have tried to find out the factors that led to the Arab Spring and the role of social media in these uprisings. Many researchers have done comprehensive work on this occurrence. In developing world where conventional media is not absolute free, social media has become an alternate yet reliable source of disseminating and getting information. In Pakistan, the role of social media has become a topic discussion among media practitioners and scholars after the general elections in 2013. This study is about the impact of social media in changing political opinion in Pakistan. Quantitative research methodology is used to study the role of social media in changing political opinion and survey questionnaire was developed to collect data.

read more