MAARIF RESEARCH JOURNAL

ISSN 2415-2315 (Online), ISSN 2221-2663 (Print)

ABSTRACT Advertising creates, develops and manages the image of the organization and its products amongst the masses. Simultaneously, the employees also take pride in being a part of such a company who is being known, adored and respected. Intention of this research is to find the relation between Organization’s advertising and employee’s performance. A survey form is used to get data from 360 employees of different organization of Karachi, Pakistan which have advertisements on mainstream media for their product and services. Results depict that organization’s advertising have significant impact on employee’s performance. The sample population used from one location of country is a limitation of research and restricting the broader view of the existing findings.

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January 1st, 2015

Posted In: issue 09

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Present study was conducted to evaluate the Job Satisfaction among Government & non-Government employees of Hyderabad city. The sample is composed of 100 respondents, i-e (N= 50) Government & (N=50) Non-Government employees of Hyderabad; among them (N=52 male), (N=48 female), further sample is categories into (N=25 senior & N=25 junior) from Government employees, & (N=25 senior & N=25 junior) from Non-Government employees. Job Satisfaction Scale is used for data collection; Split-half reliability was used to measure the reliability of scale. Its Co-efficient r= 0.8. Data taken from Government & Non-Government Organizations of Hyderabad randomly & collected data were analyzed by statistically methods of mean, S.D and t-value. The overall percentage of both Government employees & non-Government employees on job satisfaction is 80%. As by statistical analysis the t-value between the scores of Government employees and non-Government employees is 0.022; which is indicates non- significant level (i-e P<0.10). This research finding conform assumption and proved overall hypotheses i-e “there would be no difference in Job Satisfaction among Government & non-Government employees of Hyderabad, & “ there would be no difference in senior & junior, male & female in job satisfaction in Government & Non-Government Organizations”. From thorough study of literature it is found that the work, Quality of supervision, relationship with co-workers, Promotion opportunities, & Pay / salary or wages, these are all important factors for the job satisfaction among Government & non-Government employees.

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July 1st, 2013

Posted In: Issue 06, MAARIF RESEARCH JOURNAL

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